We may receive a commission on purchases made from links. In May, 2025, the United States Food and Drug Administration announced the agency's approval of three new food coloring agents. The trio of ...

The best artists are hard put to equal the natural iridescence of a butterfly’s delicate wings. But new research may bring humans closer to matching nature — and putting that beauty to practical use.

The human eye is powerfully attracted to bright colors. When you look at a yard, the first thing you will be the colorful flowerbeds. Our eyes are also drawn to motion. When everything else is still, ...

Kylie Jenner stunned her Instagram followers with a color-changing tea that’s actually an ancient medicinal beverage that has been used for centuries. Made popular in South East Asia, the butterfly ...

A selective mating experiment by a curious butterfly breeder has led scientists to a deeper understanding of how butterfly wing color is created and evolves. The study, led by scientists at University ...