Gueikian has spent around three years learning and building guitars under the CEO Series – and one of his most recent builds ...

The Gibson CEO on his guitar-making journey, from early missteps to making the SG Hammett rocked at Back To The Beginning, ...

BUCKS COUNTY, Pa -- Four students from Pennridge High School took on a unique STEM assignment building acoustic guitars from scratch. The students applied their knowledge of math and carpentry to ...

You can pursue your dreams of rock superstardom with any guitar, be it from an expensive luthier, a pawn shop, or a mail order catalog. But to join the ranks of rock greats there’s one way to have a ...