Primer can help you lock in your makeup look while targeting specific concerns—from color correction to achieving a smooth ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. The Milk Makeup Hydro Grip Primer was the crowd favorite Alyssa Brascia is a staff ...

Managing editor of PolitiFact The Tampa Bay Times e-Newspaper is a digital replica of the printed paper seven days a week that is available to read on desktop, mobile, and our app for subscribers only ...

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. Think of your face as a blank canvas. When you’re applying your ...

No matter how good you are at applying makeup, making it last is half the battle. Primers can help create a smooth canvas for your makeup, and though they aren’t always necessary in your routine, they ...

With the face primer market projected to grow by a CAGR of 7.3% from 2026 to 2033, Belinda Carli, Director and Cosmetic ...

According to celebrity makeup artist Jillian Dempsey, the best primers stop foundation and concealer from settling into fine lines, wrinkles, or pores, which gives any makeup look a fresher, more ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. Every step in the makeup application process matters, and primer is ...

Those with oily or combination skin can especially count on developing unwanted shine in their T-zone as the day goes on, only amplified in photos by flash photography. Whether you’re off to a special ...