The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

Google has been incrementally making its workplace products more and more functional — all, it seems, with one goal in mind. It would like to eat Microsoft Office 365's lunch. When it first launched ...

The future of customer relationships depends more on context than transactions. And this trend is accelerating, driven by the integration of social media into customer relationship management (CRM), ...

[Editors' Note: At CRM magazine's recent CRM Evolution 2010 conference in New York, Milletti participated in a panel discussion on the topic of application development for CRM. CRM Evolution attendees ...

The service revolution inCRM — and, in fact, throughout customer-facing strategies — is well underway in many companies. The reason the remainder of the industry doesn’t see it yet is because many CRM ...

One of the more difficult challenges that many organizations still face when deploying customer relationship management (CRM) software is actually getting salespeople to use it. Salespeople are still ...

This week cloud based customer service and sales management software maker Zendesk announced a new messaging solution to enhance its product line which, according to the company, brings together all ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Many CRM users find that their investments in CRM systems are not providing the benefits originally promised by their service providers. While service providers are quick to advertise the ...

The Customer Relationship Management (CRM) market is heating up, with most of the major software vendors touting their own solutions. Most businesses face a similar challenge -- how do you manage the ...

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...

Change in any organization inevitably attracts resistance. This is especially true when the change has to do with the implementation of a new software solution. Typically, employees feel uncomfortable ...