As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

Mattel is betting big on the semi-premium Silver Series, with more interesting themes than ever before, including a Gulf Racing set of five cars!

Hot Wheels are certainly nostalgic, but if you have the right cars in your collection they may also be worth quite a bit of ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will ...

Now 63, he wouldn’t dare rough up his toys. His collection is so prolific that it literally fills a warehouse in suburban Washington and includes the Pink Rear Load Beach Bomb prototype, the rarest ...

But the company can hold that line, in part, because of volume: Mattel makes - and sells - 22.5 Hot Wheels toys per second, Stanichi said. That’s about 709 million cars a year.

Though Pascal’s 8000-car fleet is singular, he is part of a growing contingent of enthusiasts fuelling Hot Wheels’ dominance – it’s the best-selling toy in the world, according to market ...