Soft, shiny ... (if not all) hair types – in fact our best overall conditioner is perfect for my hair (fine, straight, colored) as well as for my colleague with thick, curly hair.

So they typically need more moisture than the hair at the roots. It reflects light, and therefore, it ends up being more shiny. Curly hair is diffuse and the eye then perceives less light.

“It’s much harder to get that mirror-like shine on curly, textured or light-coloured hair,” says hairstylist Hayley Barrett. “For the most part, this is because light generally doesn’t ...