Bleach is a popular ingredient used to lighten hair, but it's not the only option. Here, three celebrity colorists explain ...

Hair dyes contain harsh chemicals such as ammonia and hydrogen peroxide, which strip the natural oils from your hair. Over time, this weakens the hair shaft, making it brittle, dry, and prone to ...

This brand offers a variety of different hair dye-erasing formulations including ‘Pre Colour,’ ‘Max Conditioning’ and ‘Max Effect’ alongside the peroxide bleaching variant. While we ...

Free from peroxide or ammonia, it won't actually lift your colour, but it penetrates the hair cuticle and deposits a small amount of lilac colour. This brightens old hair dye and boosts its ...