Luke Cerutti found something hidden at the bottom of a box of items that reminded him of America's painful past.

My brother would climb up to the attic to bring down bins full of greeting cards my mother and I had purchased the previous year after Christmas, when the holiday clearance sections at local ...

and if you're a whiz at designing that perfect card yourself, then niche greetings cards is the business for you. This is a field with room for growth, and while the big players like Hallmark do ...