“A good title does not use unnecessary ... a different term or keyword to describe his research area,” says Pu. “He had written a seminal paper that did not include this ‘industry keyword’.

Instead, it summarizes everyone else’s. Think: ridiculously impressive research paper. The upcoming report was authored by 234 scientists nominated by IPCC member governments around the world.

Any good research paper must have an argument, and any good essay must support its argument with evidence. It’s certainly true that the nature of research changed with the advent of search ...