I was gifted an Elf on the Shelf for my daughter before she was even born. And to be honest, I wasn't sure if it was a tradition I want to start until I saw these easy and awesome ideas.

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...

The Elf on a Shelf is a popular Christmas tradition that has been enjoyed by families for years, and some people are running out of fun ideas for their kids. The tradition involves a Scout Elf who ...

Not to fear, team TODAY.com is here to provide you with all sorts of last-minute Elf on the Shelf ideas to make the holidays magical for your little ones. From quick and easy ideas to funny ones ...