The team behind record-breaking Roblox game Adopt Me has branched out to create its own development studio, Uplift Games.

Adopt Me! is by leaps and bounds the most popular Roblox game, with the kind of player engagement that would put a lot of big standalone games to shame.

Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.