The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

To execute a movement towards a sensory target, it is necessary to transform the representation of the target from a sensory reference frame (for example, a head-centred reference frame for the ...

In an article published in Communications Physics, researchers from the Université libre de Bruxelles and the Institute for Quantum Optics and Quantum Information in Vienna present a new framework for ...

The latest trends in software development from the Computer Weekly Application Developer Network. This is a guest post for the Computer Weekly Developer Network written by Kai Waehner in his capacity ...

Many years ago, I was hiking with my family in the mountains. I began to suffer from hay fever, so I walked down to the valley to a convenience store to buy some allergy medicine. After searching the ...

The internal/external frame of reference (I/E) model and dimensional comparison theory posit paradoxical relations between achievement (ACH) and self-concept (SC) in mathematics (M) and verbal (V) ...