The English Premier League has returned, and so has British politicians’ desire to appeal to fans on the terraces.

This season we have a garish copy of a cult classic, a shirt inspired by Pot Pourri, a Batman black shirt, one that looks ...

“Football crests aren’t just identifiers, they’re emotional anchors,” says Dave Ellams, Creative Director at Conran Design ...

It is the end of an era in the exciting world of Premier League football kits. It has been 23 years since Fulham ditched ...

To celebrate the launch of our brand-new 2025/26 Third kit, we’re giving fans the chance to win a version of the shirt signed ...

Nigel Farage has been ridiculed for launching a Reform UK football shirt, given his past comments that politics should be ...

More on the world of football gear… Nike’s disappearing boot deals The secretive, and surprising, world of printed Premier League shirts Why U.S. investors have bet £30m on retro football ...

Real Madrid have unveiled their gorgeous new third kit for the 2025-26 season which forms part of Adidas' achingly smart new ...