It seems tailor made for Instagram likes: bright blue sky, white walls and a ruby-colored dress swirling elegantly in the breeze. These images, known as “flying dress” photos, started out on ...

'Flying dress photoshoots' are priced upwards of €550 (£477) per hour per person, according to Bloomberg Línea. They largely started out on the picturesque Greek island of Santorini.

Rather than pursue her own travel dream – going to Santorini to stage a flying dress photo shoot – she decided to capitalize on the trend in her home country. She also got lucky.

Rather than pursue her own travel dream – going to Santorini to stage a flying dress photo shoot – she decided to capitalize on the trend in her home country. She also got lucky.