With dozens of scents in its inventory, D.S. & Durga scent selection is best done having smelled a few of the options ...

PhDEF shapes petals and controls floral scent. Scientists silenced it in petunias. The flowers lost their scent but kept ...

Spring is in the air—literally! With flowers blooming and fresh botanicals filling the breeze, it’s the perfect time to ...

Throughout history, roses have been a powerful motif in love stories. A new wave of rose-infused fragrances is captivating a fresh generation, adding a modern twist to this timeless symbol.

Every now and then, Kew Gardens is transformed as one of its leafy residents unfurls a great flower and fills the air with an ...

Breakthrough University of Florida research is unveiling secrets behind floral fragrance, thanks to an unlikely plant: ...

Scientists at The Hebrew University of Jerusalem have unlocked the secret behind petunia’s captivating scent—tracing it back to a single gene, PhDEF. This gene not only shapes the flower’s petals but ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Few flowers are as nostalgic and charming as ornamental sweet peas, Lathyrus odoratus. Their delicate petals, ruffled blooms, and intoxicating fragrance evoke memories of cottage gardens, ...