With dozens of scents in its inventory, D.S. & Durga scent selection is best done having smelled a few of the options ...

PhDEF shapes petals and controls floral scent. Scientists silenced it in petunias. The flowers lost their scent but kept ...

Throughout history, roses have been a powerful motif in love stories. A new wave of rose-infused fragrances is captivating a fresh generation, adding a modern twist to this timeless symbol.

Spring is in the air—literally! With flowers blooming and fresh botanicals filling the breeze, it’s the perfect time to ...

Every now and then, Kew Gardens is transformed as one of its leafy residents unfurls a great flower and fills the air with an ...

Breakthrough University of Florida research is unveiling secrets behind floral fragrance, thanks to an unlikely plant: ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It's the perfect time to update your scent wardrobe - from the latest versions of classic perfumes to new niche fragrances, ...

Few flowers are as nostalgic and charming as ornamental sweet peas, Lathyrus odoratus. Their delicate petals, ruffled blooms, and intoxicating fragrance evoke memories of cottage gardens, ...