Tovrljan redesigned 12 logos from brands like Mastercard, the NBA, Nike, and the Olympics. Some updates use a simple play on words ... difficult times—mermaid without a mask, Nike telling ...

A brand is more than a logo. But a company’s mark is its calling card, a shorthand for all that other stuff–the quality of the product, the level of service, the history of the company–for ...

But it”s his simple Santa Cruz dot logo that endures as the company”s primary calling card around the world. NHS does business in 60 countries, where the words “Santa Cruz” festoon a ...

The iconic Michael Jordan "Jumpman" logo that has become the most famous athlete logo of all ... if it was a sports apparel or shoes and we go without the basketball if it was more upscale ...