Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

The comedian Alison Leiby shared an email she once received from Vogue's Anna Wintour with no subject. Leiby said the lack of a subject line was stressful, but it was still "the best email" of her ...