In our COVID-19 Email Marketing Benchmark Report ... and you have to be quick and smart about analyzing it to enhance your B2B marketing communication strategies. You can do so by rethinking your ...

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your team ...

As we approach 2025, digital marketing communication is more important than ever for businesses looking to stay ...

Between Apple’s latest iOS updates and Google’s year-old spam policies, email marketing is facing serious headwinds — and no ...

Here are the five components of an effective sales and marketing communication strategy: Tailor communications for each ... For example, before going to a tradeshow, set up a rapid-response email ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...