I wanted my class to submit a written gesture of gratitude to some instructors. Then I encountered a surprising hurdle.

If you love picking out and sending just the right card for every occasion, and if you're a whiz at designing that perfect card yourself, then niche greetings cards is the business for you.

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The survey also asked whether respondents feel that digital New Year’s greetings via social media or email are sufficient to replace traditional cards. Fifty-eight percent agreed, while 35 ...