and banner ads (25 per cent). [1] Malaysian awareness scores for brands' digital marketing are generally high. The top-ranked brand, Air Asia, scored the highest of any brand in any market, with 85 ...

As the capabilities of digital humans continue to advance, more companies are using them as digital brand ambassadors, or influencers, to enhance marketing campaigns and streamline business operations ...

The Iconic allowed its customers to be the stars of the latest phase of its ‘Got You Looking’ campaign, providing them with the opportunity to appear in the brand’s shoppable banners, via Dentsu ...