This is the final stage, where you decide how to trigger custom content for your different segments. There are two ways to go about it: business logic and AI-enabled segmentation.

There are many ways of defining market segments. The process begins with an analysis of where customers differ from one another, according to the Ohio State University Cooperative Extension Service.

Almost everyone segments to some extent—targeting different customers with different marketing—but typically those segments are big, macro-level segments. For example, software companies may ...

And every individual in a segment is unique — sufficient to warrant a different definition for sales segments than what is used in marketing. Sales is far tighter than marketing.