Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
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The Reason TaB Soda Was Discontinued
The market for diet soda may not be saturated with real sugar ... as their flavors paled in comparison to "real" or ...
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Pepsi Zero Sugar vs. Coke Zero Sugar: Here’s the Difference
The ’70s ad campaign was a hit ... it tasted like Coke was moving its Coke Zero to be more similar to Pepsi products. Diet Pepsi has been around in some form since 1964, competing with Coca ...
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Diet Coke launches ‘Love What You Love, By You’ campaign inspired by loyal fans
Diet Coke is placing loyal fans at the forefront of its new ... The integrated marketing campaign will see a brand-new TVC, inspired by real breaks, VOD, OOH and Digital ads appear across Great ...
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Diet Coke is a symbol of modern office culture
What the two have in common beyond a soda habit and nationalistic ... In the 1990s, television ads featured women ogling a succession of handsome men taking “Diet Coke breaks” from their ...