The effectiveness of magazine advertising depends on your advertising and promotion objectives, as well as the budget you have for advertising. Magazine advertising has strengths and weaknesses ...

While the art of outdoor advertising focuses on visual design and emotional impact, the science is all about strategic planning, research and data-driven decision-making.

Nobody knows which political ads work and why A study of more than 600 political ads found there’s no way to predict what makes one effective.

Research repeatedly points to magazine advertising being valued content and integral to the media experience. Readers of magazines control the timing and rate of commercial exposure, they believe ads ...

Major magazine publishers are mounting an ambitious industry-wide initiative to guarantee return on investment for print advertising, with a promise of additional free advertising placements to ...

When it comes to successful ad campaigns, simplicity is often the most effective approach.

Discover the most effective magazine ads of 2011. Explore the creative strategies that captured audiences.

Lurpak’s sizzling spot has many of the characteristics that “underpin” creative effective video in a YouTube context, according to the latest ‘The Works’ study.

To prevent holding a meeting in which participants are unprepared, veer off track, or waste the team’s time, you should create an effective meeting agenda that sets clear expectations for what ...