More than 3m looms have been snapped up since they first hit toy store shelves in 2011. Loom band products account for nearly every one of Amazon's top 50 best-selling toys. Their cheap cost has ...

Rainbow Loom ... bands Mr Cheong Ng, urging the manufacturer to make them biodegradable, has clocked up more than 1000 supporters since it was posted on Tuesday. Edith and Cathy have also set ...

Eight-year-old Mimi explains why she loves loom bands and demonstrates the basics ... Ng developed a plastic version and set up a business manufacturing them, investing $10,000.

The result is the loom band phenomenon ... of 140 stone of rubber bands was delivered to the family home in Michigan in the summer of 2011 and Ng and his wife set to work assembling the kits.

Why are "loom bands" one of the most popular toys in the ... Ng developed a plastic version and set up a business manufacturing them, investing $10,000. He got a toyshop to stock his product ...