The Business Model Canvas provides a simple, one-page draft of a business plan, allowing for changes or iterations as assumptions change, are re-assessed or prove to be incorrect.

A business model canvas consists of nine entities: customer value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key partners, key activities, and ...

Of all the 9 boxes of the canvas, the two most important parts of the business model are the relationship between the Value Proposition (what you’re building) and the Customer Segment.