When analyzing raw data, cross tabulation - a table with columns and rows - helps marketers observe two or more variables simultaneously. Also known as contingency tables or cross tabs, cross ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Maheshwari, cross-device technology ...

When data suggest the presence of "non-Poisson" variation, the analyses are often performed using a negative binomial model. This paper presents a methodology for analyzing cross-tabulated data under ...

Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. Last year, Tapad (recently acquired by Norwegian ...

Create real-time graphs with these five free web-based apps Your email has been sent The sky's the limit when it comes to building flashy dynamic charts and graphs ...

Picking up from where we left off with part one of the top technology trends for the 2020s, here is what will shape the data landscape for the years to come. 2. AI: It's all about Data and Hardware ...

Getting a number of vendors to talk to each other, let alone align, is no easy feat. Adding academics and researchers does not necessarily make things easier. Now try adding to the mix a fragmented ...