Fiat Chrysler Automobiles NV, whose Jeep logo is plastered across the chests of Juventus’ black-and-white-striped jerseys, could get a huge advertising boost in the deal.

Italy’s Juventus Football Club SpA is paying a total of more than $130 million to nab star player Cristiano Ronaldo from Spanish soccer giant Real Madrid Football Club. The Italian team won’t ...

Aside from Jeep, Juventus is also sponsored by Adidas, Allianz and Samsung, three other brands that will greatly benefit from Ronaldo’s move to Serie A – although Adidas was also a shirt ...