Tonight sees the return of the NBA, but along with LeBron's continued dominance and Derrick Rose's return, comes a new breed of technology and influence. Each team in the NBA now has access to the ...

LIV Golf has signed an expanded, three-year technology pact with Trackman to incorporate its ball-tracking systems into all league properties, such as broadcast visualizations and other fan-facing ...

In every NFL stadium, there are six ultra-high-definition cameras that, coupled with computer-vision software, can measure the distance between a football and a first-down line. And in every NFL ...

Going back over a quarter-century, sensors allowing for the tracking of player and equipment data have been a staple of sports broadcasts on television. At one point, it was as simple as making hockey ...

MOBILE, Ala. (WALA) - NFL coaches and scouts have been in Mobile all week to see players perform in practices, but how do they get the most accurate information on player performance? Well Zebra ...

The NFL’s method for measuring first downs — two bright orange sticks and a chain — could soon be getting a technological upgrade. The league plans to test optical tracking for line-to-gain rulings in ...

DALLAS — For the first time ever at a World Cup, soccer matches will feature new "semi-automated offside technology," which includes a ball with a tracking device. Twelve cameras positioned inside the ...

Three-dimensional player and ball-tracking data is coming leaguewide to the WNBA this season in partnership with Genius Sports’ Second Spectrum division, the two sides announced Tuesday. Coaches and ...

When a golfer at the U.S. Open tees off, in less than one second the members of the NBC Sports broadcasting team know where the ball is headed, how far it will go and where it will land. That’s great ...