This article was originally published on mentalfloss.com as Why the McDonald’s Logo Uses the Colors Yellow and Red.

The color “can bring feelings of peace, hope, trust and calmness,” according to the Myron blog, which notes that “other industries that tend to use green in their logos are food, ...

Have you noticed how the golden arches of McDonald’s make you instantly hungry? Or how the rich brown packaging of chocolate bars draws you in? Food companies know exactly what they’re doing with ...

Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately identifiable by their color alone. In an undifferentiated category, that ...

For each logo, 1,000 people were surveyed to see whether they recognized when color, design, and font elements were altered. Below, key findings for some of the popular logos examined. Chicken of the ...

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

The company relaunched their app at the Apple keynote for iOS 7 in 2014, including their new signature color, “Early Girl” red. "Early Girl" is named after tomato that VandenBerghe and her ...

Gardenia blue is the fourth color derived from natural sources approved by the FDA for use in foods as part of its aim to ...

We made the decision to never use the word “authentic” in relation to our work, as the term has become a burden that chefs of color must bear. Limited-Edition Boxes Are Back! Snag one for 73% ...

Nestle USA said on Wednesday that it would fully eliminate synthetic food colors from its U.S. food and beverage portfolio by ...