Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...

Some thought that the suit would finally tip the balance of public opinion against Coke — the same way a court case in 2007 ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.

Coke bottler Coca-Cola FEMSA is investing 22.41bn pesos ($45m) in its production plant in Calle Blancos in Costa Rica.

Bottlers recognize the importance of serving members of the communities they operate in and serve. Coca-Cola Consolidated has ...

Coca-Cola has stopped selling several of its products in elementary schools across Mexico as of last Thursday.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...

In one corner, Coca-Cola (NYSE: KO) has a long history of rewarding shareholders with steady growth and rising profitability, ...