A season-long strategy around NIL ath­letes drove measurable results, increased brand visibility and strengthened com­munity ...

Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand ...

Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5. The “Tweet-a-Coke” promotion ...

premier passes to skip the lines at all the activities and $10 discount coupons for the onsite Coca-Cola store. After trying most of the offerings, we were surprised to realize that we had spent ...

The technology lets marketers push out coupons, promotional material and games based on ... Mobile in-store heats up As more retailers look to bridge digital and in-store, Coca-Cola?s campaign ...