Some analysts believe that Pepsi has a shot at surpassing ... story of underdog PepsiCo's epic decades-long rivalry with reigning cola king Coca-Cola. The Bottom Line Times have changed since ...

“Pepsi, however, has chosen a bold, campaign-driven strategy. It’s effective for them, but unlikely to trigger a full-fledged rivalry like in the past,” he added. When asked if Coca-Cola ...

In October last year a Coca-Cola employee contacted Pepsi, and offered to sell stolen information from the beverage giant for ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...

In a cheeky new ad, Pepsi has taken a direct jab at Coca-Cola's recently launched 'Half Time' campaign, adding a fresh chapter to the long-standing and globally recognized rivalry between the two ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

It’s the summer of 2025, the season of high-budget cola marketing. Giants Coca-Cola and Pepsi together have a war chest of Rs 2,500 crore, as per industry estimates, marketing their brands ...

Back then, despite Coca-Cola's official sponsorship, Pepsi stole the spotlight with ... With memes, debates, and brand loyalists weighing in, the rivalry has once again become a spectacle, keeping ...

Some analysts believe that Pepsi has a shot at surpassing ... story of underdog PepsiCo's epic decades-long rivalry with reigning cola king Coca-Cola. Times have changed since the development ...