Some analysts believe that Pepsi has a shot at surpassing ... story of underdog PepsiCo's epic decades-long rivalry with reigning cola king Coca-Cola. The Bottom Line Times have changed since ...

Coca-Cola is the undisputed leader of the global beverages market, but what would happen if its arch rival, Pepsi, gets a hold of Coca-Cola’s trade secrets? The closest we got to finding an ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

“Pepsi, however, has chosen a bold, campaign-driven strategy. It’s effective for them, but unlikely to trigger a full-fledged rivalry like in the past,” he added. When asked if Coca-Cola ...

In a cheeky new ad, Pepsi has taken a direct jab at Coca-Cola's recently launched 'Half Time' campaign, adding a fresh chapter to the long-standing and globally recognized rivalry between the two ...

PepsiCo may not be as dominant a beverage company as Coca-Cola; Pepsi-Cola has dropped to third in the cola wars. However, it is the No. 1 snack brand and a very solid No. 2 in the broader ...

PepsiCo shares are trading at 18 times this year's expected earnings, compared to Coca-Cola's forward price-to-earnings (P/E) of 24. You see a similar valuation gap in terms of sales, with Pepsi ...

Coca-Cola makes a wide range of beverages. Basically, that's all it does. The company does this very well, with a massive global distribution network, research and development acumen, and ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

But Pepsi, never one to back down from a rivalry that’s spanned decades, has countered with a jab that’s equal parts playful and pointed. Watch the Coca-Cola ad here: The Times of India ad ...

Some analysts believe that Pepsi has a shot at surpassing ... story of underdog PepsiCo's epic decades-long rivalry with ...