"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

when the Arden Square logo made its debut - "presented in a red box, with [Robinson's] Coca Cola script underlined with a ...

It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature of the Olympics logo at the time ... and tastes – much like the history of Olympic identity design. ...