Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Coca-Cola used seven key design and marketing strategies, which made it as recognizable ... And finally, all national, and then global, advertising contained variations of "Drink Coca-Cola ...

As the owner of some of the world’s most iconic beverage brands, Coca-Cola works with near global name recognition in almost ... know the full recipe for the original Coke – and its marketing strategy ...

The company's skillful handling of this function is exemplified in its Share a Coke campaign, which is set to reach more ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...

On this day, he discussed with Shantanu Narayen, CEO of Adobe, how AI is changing advertising and marketing strategies. Quincy said, "While Coca-Cola has led the global market, continuous ...

Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Though Coca-Cola retained its No. 1 position from the 2011 ...

A season-long strategy around NIL ath­letes drove measurable results, increased brand visibility and strengthened com­munity ...

“The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness,” Eugenia Zalis, global head of marketing and ...