Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

Coca-Cola's AI-generated Christmas ads were developed in collaboration with three AI studios: Secret Level, Silverside AI, and Wild Card. They utilized advanced generative AI tools, including ...

But most important factor in trend epitomized by Olipop is "the confidence in the overall beverage industry to continue to ...

With an "official" industry AI advertising awards show likely to be announced any day now, this best/worst list may give you ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

At this time, I'd like to welcome everyone to the Coca-Cola Company's fourth quarter and full year 2024 earnings results conference call. Today's call is being recorded. If you have any objections, ...

Coca-Cola's Q4 exceeded expectations amid strong "fundamentals" despite currency headwinds and a market share grab from its ...

with many people eagerly awaiting the Coca-Cola Christmas Truck Tour and Holidays Are Coming advert to create a little festive magic. "This year, we're delighted to continue our relationship with ...