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If you were a teen in the mid-2000s like me and Natalie, then cherry coke hair is a familiar friend ... to deep maroon to a purple-rich, chocolatey brown depending on the lighting.

Influencer Ashtin Earle’s cool, espresso shade of chocolate brown is the perfect shade when paired with long, luxurious waves. Kim Kardashian’s brunette hair has been a staple over the years ...

Because of this, the chocolate-brown hair-color trend is going viral on TikTok and shaping up to be a popular choice for anyone with dark hair — or looking to go darker — this year.

Whether you're a natural brunette already, or simply considering joining the dark side, we've made an edit of 19 chocolate hair colours to ... buy a boxed 'chocolate brown' shade, working with ...