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If you were a teen in the mid-2000s like me and Natalie, then cherry coke hair is a familiar friend ... to deep maroon to a purple-rich, chocolatey brown depending on the lighting.

Because of this, the chocolate-brown hair-color trend is going viral on TikTok and shaping up to be a popular choice for anyone with dark hair — or looking to go darker — this year.

Influencer Ashtin Earle’s cool, espresso shade of chocolate brown is the perfect shade when paired with long, luxurious waves. Kim Kardashian’s brunette hair has been a staple over the years ...

Good news! Summer 2025 means warmer weather is finally here—and so are warmer hues. If a seasonal shift signifies anything in ...

For the fall and winter seasons this year, warm-toned hair colors are very much in. Case in point? Buzzy hues like rich chocolate brown, pumpkin spiced copper, toasted caramel, and cherry coke are ...

Whether you're a natural brunette already, or simply considering joining the dark side, we've made an edit of 19 chocolate hair colours to ... buy a boxed 'chocolate brown' shade, working with ...

Bella Hadid has opted for a very dark brown. The cool-toned hair colour, which her hairstylist dubbed as “mocha chocolate”, involves a deep, rich brown all over the hair. To add some dimension ...

with the richness of a brown base and a touch of red,” explains Korab. “The defining undertone of cherry cola hair is cool, ...