Demand started to rise again more recently, partly because in 2008 Suntory successfully created a craze in Japan for highballs, or whisky and soda, and partly because Japanese whisky is receiving ...

Jim Beam is displayed alongside leading Suntory whisky brands Yamazaki (R) and Hibiki (L). The merger of the two companies has created the world's third largest premium whisky brand, now known by the ...