Each year, there is a new mascara trend that satisfies customer demand and brings us new innovations for volume, curl, length ...

So, when I heard that burgundy mascara was trending, I immediately assumed it wasn't for me. I've been loyal to black and brown mascara for as long as I can remember, so the idea of adding in a ...

Sephora Collection is redefining beauty with its latest launch, Pump Up The Colours, a bold and vibrant collection designed ...

Navy, burgundy and deep purple can almost go undetected from afar so start there,” Rivero suggested. Additionally, certain mascara shades go well with certain eye colors. For instance ...