A Wheaties box with a picture of Bruce Jenner from 1976 is for sale on eBay with bids as high as $255 since the former Olympic athlete and Kardashian stepfather’s announcement in an interview ...

By Sam Frizell / TIME Bruce Jenner’s iconic Wheaties box is for sale on eBay, if you’re willing to shell out a couple hundred dollars. The former Olympic champion’s photo was on the front of ...

Bruce Jenner’s celebrated Wheaties cereal box following his 1976 Olympic win is up for sale to the highest bidder on eBay. The memorable box is a hot commodity since the reality star opened u… ...

Just a few days after Bruce Jenner's transgender reveal, the Wheaties boxes that featured him shortly after he won the gold medal for the decathlon at the 1976 Summer Olympics are going for hundreds.

There are currently two unopened box of Bruce Jenner Wheaties with bids that top $200 -- and there's still more than four days to go until the auctions end. This guy has posted his box for sale ...

February 15, 2012 / 2:11 PM PST / KCAL News LOS ANGELES (CBS) — Muhammad Ali, Bruce Jenner and Mary Lou Retton are appearing on new Wheaties boxes featuring retro images of the Olympic champions.

It's the bidding of champions! Bruce Jenner 's iconic Wheaties boxes are going up in value following his two-hour special interview with Diane Sawyer, which aired last Friday, April 24.

Caitlyn Jenner on a Wheaties cereal box in 1977. An action figure for about $50. An autographed photo for $29. Or a Wheaties cereal magnet for $5.50.

At a fan event in Bensalem, PA Saturday, Bruce Jenner sat at a table, pointing at a classic box of Wheaties with his picture. The differences between Jenner then and now are so striking, he is ...

LOS ANGELES (AP) -- Muhammad Ali, Bruce Jenner and Mary Lou Retton are appearing on new Wheaties boxes featuring retro images of the Olympic champions. The boxes were unveiled Wednesday in Los ...

There are currently two unopened box of Bruce Jenner Wheaties with bids that top $200 — and there's still more than four days to go until the auctions end.