This aptly-named shampoo works to improve upon the blonde tones in your hair by flushing away brassiness and brightening the natural tones. Reviewers noted that a little bit of product goes a long ...

If your hair is naturally blonde, color-treated blonde or gray, experts recommend adding a color-depositing shampoo to your ... extract that work together to brighten the color, according to ...

It resulted in an icy-blonde appearance ... Why We Love It: This nourishing shampoo immediately helped tone and brighten our tester Ashley's highlights, which usually look yellow and dull about ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ... ingredients such as hydrating hyaluronic acid and brightening edelweiss flower to dive deep into weaker follicles.