Once reserved just for salons, keratin treatments can now get you smoothed-out strands at home. Here, hairstylists share the ...

"Keratin is a protein naturally found in your hair—it's essentially ... You may be most familiar with these treatments via one of the popular brand names, the Brazilian Blowout.

Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

From the infamous Brazilian blow-dry to the ... you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your hair in some capacity to your hairdresser, chances ...

It is a natural protein found in our hair, skin, and nails that helps keep our locks strong and healthy. With daily blow-drying and straightening, keratin treatment acts as a protective sheath ...

especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair products? You don’t have to be a haircare whizz to have heard of ...