Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...

Traditional beauty market competition requires custom cosmetic packaging as an essential component for beauty brand tri ...

Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

Equator Design’s Aaron Funke explains how packaging must evolve to reflect new ideas around premium products in the pet food ...

Free The Birds discusses the design agency’s recent rebrand for beauty giant Avon as it moves on-shelf for the first time ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making ... as does typography. Moreover, design is capable of not only inspiring a ...

These small but impactful touches make the experience richer, turning packaging into a gateway to a brand’s story. It’s an exciting way to interact with what used to be just a simple label.

The marketing practice of creating a name, symbol or design that identifies ... The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should ...