From colours to symbols and typography, cultural factors play a pivotal role in determining how products are perceived and ...

This article explores the intricate relationship between design, branding, and packaging, offering insights into why good packaging matters and how brands are leveraging it to stay ahead.

In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...

Natalie Rea, chief executive officer at Clarity Environmental outlines how designing packaging with EPR in mind can help ...

Here We Flo co-founder shares how bold, unexpected packaging can flip the script, sparking shelf engagement and building ...

As the deadline for the 2025 competition approaches, Pentawards’ latest trend report reveals how designers are using ...

As today's potential customers continue to seek mindfulness and stress relief, there is no better time to elevate their user ...

Trust Through Transparency: Smart packaging, embedded with NFC or QR codes, allows consumers to trace material origins, lifecycle impact, and disposal instructions in real time. Clear communication ...

March, consumers and trade will see the brand’s new identity roll out across retail signages, parlour fronts and digital ...