Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...

For branding maestro Tom Peters, passionate networking is table stakes when cultivating your brand. Why Being Hated Isn’t The Worst Thing For Your Brand Haters are gonna hate, and achieving ...

An experienced hand can see the dynamics of your brand in the larger picture and lead you down the right path. Corporate marketing managers often get so wrapped up in the details of management that ...

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search ...

Capital A is reportedly revisiting its plans to list its brand management arm, Abc International in the US. According to a report by The Edge Malaysia, the valuation of the listing has purportedly ...

Former Disney executive Kevin Mayer, known for leading Marvel and Star Wars acquisitions, advises Amazon to preserve James ...

Brand positioning is not a marketing gimmick. It is the difference between being another forgettable waste company and being the dominant player in your ...

We are the brand stewards of RIT and provide brand strategy, advertising planning and buying, brand guidelines and more. The services we can provide include: Advertising planning and buying Work with ...

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in ...

The Michigan Technological University brand is more than our logo. It’s how we look, sound, and feel to our audience. It is the intangible thread that connects every department, team, and area.