Anything can be an asset when you view it through the lens of brand identity. When you approach branding with this mindset, ...

Establishing a consistent brand identity means your customers have no problem recognizing your brand. Your business logo is just one element of your brand identity, but, together with other visual ...

Based on your brand voice, set guidelines around how to use the elements of your brand identity—such as how much space to leave around your logo, which brand colors should never be used together, and ...

The present-day competitive market makes packaging essential for product success. The protective function of packaging meets ...

Why it works: An elegant serif infused with a quirky warmth, the primary brand typeface for Mailchimp, Means, projects ...

brand platform, designed to complement our visual identity elements. Our brand platform provides a set of parameters that guide us in our communications, personifying the institution and providing ...

Our visual identity is always developing and evolving with collaborations within and outside the institution. Elements within the brand identity are property of the University System of Georgia and ...

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

Today, Education Elements is reintroducing itself with a bold new brand identity and positioning, "Real Change, Made Local." This refresh challenges the bureaucratic, top-down approach that has ...

“With nearly 75 years of rich history, we’ll preserve elements like ... Marmic’s brand evolution will emphasize its transition to a unified identity, reinforcing the company’s commitment ...