David Schey, EVP Data Intelligence at marketing technology company Zeta Global, says their research finds that the psychographics of a consumer will determine what brand extensions they will purchase.

Brand extensions offer sizable benefits to marketers: It can be easier and less costly for marketers to enter the current or another market with the brand extension because the brand name is already ...

Brand extensions can also help consumers understand the core meaning of the brand name. When Arm and Hammer extends its name from baking soda to deodorant, kitty litter, shoe inserts, its core ...

If the sub-brand lockups derive from the same unit, the brand extension may be leveraged and sub-brand units should be reflected in plain text. Elevated Sub-brand Lockups . A sub-brand may choose to ...

Three Successful Brand Extensions. The following are three successful brand extension examples, as well as the brand extension strategy that worked for them. 1. Apple Extension Into Wearable Tech.

A ston Martin is known for the performance of its cars, its racing pedigree and for sleek sporty design that can be ...

The brand-extension trend has been around for years. But this fall, the number of new examples are piling up even more. Out of the 95 hours of network prime time this fall ...

Brand extension is a commonly deployed strategy for growth by expanding brand potential. It is about extending the same brand name into an adjacent or new category. Having invested in creating a ...