you’re part of the club—understanding the layers of irony and reference behind brain-rot memes means you’re deeply plugged into the culture. If not, well, better luck next meme cycle.

Meme coins, which are frequently promoted through viral social media campaigns, cater to this desire. According to research, anticipating a reward activates the same brain regions as the actual ...

Slop, rap beef, brain rot and, yes, “hawk tuah” — what a year it’s been on the internet. The colloquial definition of memes has expanded to include any type of viral internet phenomenon ...