Preserve the color of your highlighted, blonde, gray or ombré hair with this purple shampoo and conditioner ... It can also be used to touch up highlights, keep trendy pastels looking crisp ...

She was especially impressed by how well this purple shampoo neutralized the ... and grime quickly and easily and still brings out our blonde highlights. The instructions state it can be left ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ... yellow tones and works brilliantly on balayage, highlights, full-on bleach and grey-blondes." What Sunil says ...